Heard a customer call a fridge a 'simple box' and it made me rethink my whole approach

3 comments

3 Comments

Maybe don't overthink a fridge.

But calling it a simple box is kind of true, right? It makes you see the ordinary stuff around you in a new way.

What's next, calling a car a metal horse? It's a fridge, not a philosophy paper. Kelly's right, just put your food in it.