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At a big tech meetup in Austin, I saw everyone pushing for more data collection and it made me step back.
I was at a panel last year where a speaker said, 'If you aren't tracking everything, you're flying blind.' That's the common view, but I think it's wrong. After that day, I cut my own site's tracking scripts in half, focusing only on key actions. My bounce rate actually improved by 15 percent. Has anyone else found that less tracking can lead to clearer results?
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gray_schmidt83d ago
Yeah, that "flying blind" line is everywhere. My friend who runs a small online shop got talked into adding all these pop-up surveys and scroll depth trackers. His site got so slow, people were leaving before it even loaded. He stripped almost all of it out, just kept the basic cart tracking, and his sales went up the next month. Makes you wonder what all that extra noise is really for.
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gavin_kim317d ago
That Austin panel sounds like a cult meeting for data hoarders. Cutting half your scripts and seeing a lower bounce rate is the kind of heresy I can get behind.
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