A potential client in Chicago said our demo was too feature-focused and didn't show the 'before and after' of their workflow, so we rebuilt it around a single, painful 3-hour task their team does every Monday.

Has anyone else had to completely pivot a demo based on one piece of blunt feedback?

3 comments

3 Comments

Absolutely, that kind of direct feedback is a gift. A podcast I listen to calls it "finding the Monday morning pain." Focusing the demo on that single, awful task makes the value impossible to miss. Smart pivot.

aaron67712d ago

Oh man, that's so true. A buddy of mine sells to small shops, and he kept showing this whole fancy system. Then one owner just snapped and said, "I just hate counting the register every night, it takes forever." My friend rebuilt his whole demo around that one stupid counting task. The guy bought it on the spot because he finally saw his own worst part of the day just... go away. It's crazy how one specific pain point can change everything.

terry_butler14d ago

Find the name of that podcast. The Monday morning pain idea is a good one, sounds like a useful listen. Always looking for more of that kind of practical advice.