Can we talk about how I finally stopped dismissing cold email as spam?

I ran a B2B SaaS tool for 4 years and swore cold outreach was a waste of time. Then last quarter I tried a tiny tweak - sending 15 hyper-personalized emails to founders in my niche, referencing their recent blog posts. Two replied, one booked a call, and I closed a $3k deal from it. Has anyone else found a specific personalization trick that actually worked?

2 comments

2 Comments

the_cameron3d ago

Started doing exactly this last year for my consulting leads. Found that mentioning something specific from their LinkedIn post (not just "loved your article") got me a reply about 40% of the time. The smaller the detail the better, like referencing a tool they recommended or a metric they shared.

perry.lee3d ago

Does that 40% hold up over time or fade after a few tries? I've seen similar numbers but only when I dig into something really niche from their feed. The trick seems to be picking details no one else would bother noticing.