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Hit 100 paying customers last week and the number that actually surprised me was 4
Four of them came from a single cold email I almost didn't send back in January, which made me realize I'd been obsessing over scaling channels when I should've just been writing more emails, so now I'm curious what tiny tactic ended up driving way more of your revenue than it had any right to?
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kai_bennett19d ago
The part about obsessing over scaling channels when you should've just been writing more emails hits hard. I used to be all in on funnels and paid ads and thought one on one outreach was too slow to matter. Then I tracked where my first 30 clients actually came from and half of them traced back to a dumb little follow up text I sent two days after someone downloaded a free thing. Now I spend way more time on that than on anything else.
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