Noticed 3 years ago how many B2B founders skip customer discovery calls entirely

Last month I talked to a founder who built a $50k MRR product without ever talking to a single customer before launch, and now they're scrambling to fix features nobody actually needs, has anyone else seen this shortcut backfire in real time?

2 comments

2 Comments

blake_smith20d ago

Stopped a project about a year ago when I realized my co-founder and I had built something based purely on assumptions. We had a landing page, a waitlist, everything looked good on paper. But then we finally did five discovery calls and found out our target customers actually valued something completely different from what we were building. It hurt to scrap that work but switching direction early saved us months of wasted engineering. The founder you mentioned is probably feeling that pain now, fixing features they could have gotten right from the start.

hayden58720d ago

What saved us was doing a cheap MVP with just a manual process first, no code at all. We put it in front of real users within a week and that feedback loop changed everything we thought we knew.