Remember when we all thought cold email was dead? I tried a new twist on it last month.

I sent out 100 personalized video intros instead of text, just a quick 30-second Loom clip. The open rate was normal, but the reply rate jumped to 22%, and three of those turned into actual discovery calls. I learned that the medium might change, but the core idea of a real, human touch still works. Has anyone else tried mixing video into their outreach lately?

3 comments

3 Comments

kevin_schmidt978d ago

Blew my mind you got 22 percent reply rate, I thought video outreach was just for LinkedIn gurus.

william_taylor2mo ago

Tried a video intro once and spent twenty minutes fixing my hair. Your 22% reply rate is making me reconsider my vanity.

ericp672mo ago

My buddy at work does video intros and he says the lighting setup takes longer than the actual script. William_taylor, maybe we're overthinking the hair part.