Used to pitch clients by sending 15 page PDFs nobody read, now I send a 3 bullet text and close 2x faster

Switched after a prospect in Chicago told me straight up they deleted my deck without opening it, now I just lead with the problem, the fix, and the price in a single text message has anyone else found that shorter pitches actually work better for closing deals?

2 comments

2 Comments

brooke7125d ago

Short and sweet always wins. Less fluff, more yes.

aaron_ellis4225d ago

Sometimes the details actually matter though. I've had way too many times where a short yes led to confusion later on. Like ordering a pizza with just "pepperoni" and getting it on thin crust when I wanted hand tossed. A little context saves a lot of headaches down the road lol.