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Hot take: that $500 'automated' social media scheduler was a total waste for my shop

Honestly, I bought into the hype last fall about needing to automate everything. This tool promised to analyze trends and post for me, saving 10 hours a week. Tbh, it was a nightmare. It kept posting weird, off-brand stuff at 3 AM, like a serious business quote next to a meme about cats. I lost two regular customers who were confused by the feed, and I'm pretty sure it hurt my engagement. I spent more time fixing its mistakes than I ever did scheduling posts myself in the old way. Ngl, I shut it off after a month and just ate the cost. Has anyone else found a simple, reliable way to handle social media without these 'smart' tools going rogue?
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alices16
alices161mo ago
Didn't I read somewhere that these tools often miss the mark on brand voice?
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lily97
lily971mo ago
My own attempt at automation once posted a lunch special at midnight. Sometimes the old way is just less of a headache, you know?
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