Serious question, why do we keep hiring marketing folks who never worked a day in Detroit?

I read last week where a shop in Ferndale paid a new social media manager $55k because she had 100k followers in LA, but she couldn't tell me the first thing about how the local bus routes affect foot traffic, so has anyone else seen this backfire or am I overthinking it?

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the_wesley12d ago

Wait, did she even know what bus route stops near the shop before they hired her?