Showerthought: my client's site went from 12 monthly leads to 61 after I deleted half the service pages
Six months ago I was sitting at 12 leads a month for a plumber in Tampa, then I trimmed his 40 service pages down to 18 in March and merged the thin ones. The thin duplicate pages were splitting his own traffic and Google had no clue which one to rank, so 61 leads last month says more than any audit doc ever could. Anyone else had a pruning job backfire on them, or is more always worse in your book?