Loading…
17
My supplier's throwaway line about returns hit me hard last week
I was on a call with my packaging supplier in Shenzhen, and he said most sellers he works with lose 12 to 15 percent of margin just from return handling mistakes. He mentioned that bigger stores treat returns as a data source, not a cost, and that stuck with me. I've been tracking refund reasons in a simple spreadsheet since Tuesday, and already I see two patterns I was blind to. Anyone else dig into their return reasons and find something that changed how they run shipping or QC?
1 comments
Log in to join the discussion
Log In1 Comment
johnthompson1mo ago
Oh man, that spreadsheet thing is basically a light bulb moment waiting to happen. I did the same thing last year and found out like 40% of our refunds were from sizing charts being off, not actual defects. Once I fixed those stupid charts, our return rate dropped way more than I expected. The other pattern was people returning stuff because the color looked different in person, so now we slap a true-to-color label on product photos and it cut those claims in half. It's crazy how treating returns like data instead of just whining about the cost flips everything on its head.
1