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PSA: Burned $2,000 on Facebook ads targeting 'lookalike audiences' with zero sales
I spent $2,000 over three weeks on Facebook lookalike audiences for my pet supply store, and got exactly zero sales. The algorithm just showed my ads to people who already bought from competitors, not anyone ready to buy from me. Has anyone else had better luck with a different targeting method, or am I just doing it wrong?
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grant7283mo ago
Blew through $500 on Instagram ads for my dog walking service last summer, got one click from a guy who wanted to know if I could walk his turtle. Never did find out what happened with that turtle.
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