I used to think my website was fine, but a user test video made me change everything

I paid for a user testing service last month, and one video hit me hard. A lady in her 50s tried to buy my planner. She clicked the 'add to cart' button three times, got frustrated, and left. She said out loud, 'Is it working? Nothing is happening.' The button was a tiny, pale gray color that blended into the background. I thought it looked clean and modern, but it was invisible. I changed it to a bright blue button that's 40% bigger, and my cart adds went up by 15% in a week. It was a simple fix I never would have seen on my own. Has anyone else had a tiny design flaw that was costing them real sales?

2 comments

2 Comments

loganw8512d ago

Clean and modern" is what people say when something doesn't work right.

calebw5012d ago

My buddy bought this fancy new coffee maker that looked like a spaceship. He bragged about the clean lines for a week, then spent twenty minutes trying to find the hidden water reservoir. The thing just made bad coffee and beeped at him. He went back to his old machine that has actual buttons.