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The moment I realized my pricing was actually scaring customers away

I run a small home repair business in Columbus and for 2 years I priced everything at what I thought was a fair rate for my skill level. Last month a buddy who does the same work said he charges less than half of what I do and his schedule is packed. Turns out people in my area just wanted basic fixes not premium work. I changed my prices last week and booked 4 new jobs immediately. Anybody else find out their rates were totally out of touch with their market?
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2 Comments
elizabeth_king
Undercharge yourself and suddenly you're the hottest handyman in town, go figure.
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aaron896
aaron8963d ago
Feel like you're leaving money on the table though, right?
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