A backend engineer at a meetup told me most sites get by fine without schema and Google's AI is smart enough to parse content anyway. Been running tests on my blog for 2 weeks now with zero schema and traffic actually went up 8%. Anyone else feel like we overengineer this stuff?
I was looking at site audits for a buddy's small shop last week. Every single page had the same 3 keywords crammed into the description. Google doesn't even use those for ranking anymore. They just pull what people actually search. Makes the snippet look terrible and nobody clicks. Why do people still think keyword density matters that much?
Just got an email from them and checking out their site. They offer a bunch of SEO services but I'm mainly interested in backlinks. Are they reliable?